Passenger Privacy Policy

1. Introduction

Black Cab Limited trading as blackcab.com (“we”, “us”, “our”) is committed to safeguarding your privacy. This policy outlines how we collect, use, and protect your personal data when you use our services, in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

2. Data We Collect

We may collect and process the following personal data:

  • Contact Information: Name, email address, phone number.
  • Trip Details: Pick-up and drop-off locations, dates, times, routes taken, and fare information.
  • Payment Information: Credit or debit card details and transaction history.
  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Usage Data: Interaction with our website or app, including pages visited and features used.
  • Location Data: Real-time geographic location from your device, with your consent.

3. How We Use Your Data

Your personal data is used to:

  • Provide Services: Facilitate bookings and transportation services.
  • Process Payments: Handle transactions and send receipts.
  • Enhance User Experience: Personalise content and improve our services.
  • Communicate: Send updates, confirmations, and respond to inquiries.
  • Ensure Safety: Monitor activities to prevent fraud and ensure security.
  • Comply with Legal Obligations: Meet regulatory requirements and respond to lawful requests.

4. Data Sharing

We may share your data with:

  • Transport Providers: To facilitate your transportation requests.
  • Service Providers: Third-party vendors assisting in payment processing, IT support, or analytics.
  • Legal Authorities: When required by law or to protect our rights and safety.
  • Business Transfers: In the event of a merger, acquisition, or asset sale.

We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes. This exclusion applies to every category listed above.

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Trip and transaction data are typically retained for (7) seven years for legal and accounting purposes.

6. Your Rights

Under the UK GDPR, you have the right to:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal constraints.
  • Restriction: Limit processing of your data under certain conditions.
  • Data Portability: Receive your data in a structured, commonly used format.
  • Object: Oppose processing based on legitimate interests or direct marketing.

To exercise these rights, contact us at [email protected]

7. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

Our website and app use cookies and similar technologies to enhance user experience, analyse usage, and deliver personalised content. You can manage your cookie preferences through your browser settings.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email. Please review this policy periodically for any updates.

10. Contact Us

If you have questions or concerns about this privacy policy or our data practices, please contact us at:

11. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues.

12. Third-Party Links

Our website or app may contain links to third-party websites. This privacy policy does not apply to those sites, and we encourage you to review their privacy policies separately.

13. Children’s Privacy

Our services are not directed to individuals under 18 years old. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will take steps to delete it.

14. International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK. We ensure that appropriate safeguards are in place to protect your data in such cases, in compliance with applicable data protection laws.

15. SMS Messaging

We send SMS text messages to the mobile number you provide, for one purpose only: a one-time passcode to sign in to your blackcab.com account.

How you opt in. You opt in on the blackcab.com sign-in screen — in the passenger app for iOS or Android, or on the web at web.blackcab.com. You enter your own mobile number to create or access your account. Directly above the Send code button, and before any message is sent, the screen displays:

By continuing, you agree that blackcab.com may send you a one-time passcode by SMS to the number above. One message per sign-in attempt. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

No message is sent unless you tap Send code.

What we send. Only one-time passcodes, for example:

Your blackcab.com verification code is 3456. Do not share this code. Reply STOP to opt out.

We do not send marketing or promotional text messages.

Message frequency. One message per sign-in attempt you initiate. There is no recurring or scheduled messaging.

Cost. Message and data rates may apply. blackcab.com does not charge you for these messages; your mobile operator's standard rates apply.

Opting out. Reply STOP to any message to stop receiving SMS from that number. You will receive one confirmation message and no further messages. Reply START to opt back in.

Help. Reply HELP to any message, or contact us at [email protected].

Carriers. Carriers are not liable for delayed or undelivered messages.

Your data. We collect your mobile number to send you sign-in passcodes and to operate your account. We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.